Left Right Now Ideas

What is Marketing 2.0? PDF Print E-mail

Marketing that is relevant, right here and right now is Marketing 2.0.

If your marketing isn't Relevant, Right Here, and Right Now then consumers will find (and buy) from someone who gets it.

Simply stated, your customers won't wait for your sale ad in the paper or to see your commercial or even to get home and put your website address into their computers.  They want information that is Relevant (is what they are looking for and not a trick or gimmick), is Right Here (they can access it from their phone or across multiple devices) and is Right Now (there's no licking stamps and sending off for more information and they can use the offer or information immediately).

The 3 R's of Marketing 2.0 are:

1. Relevant

2. Right Now

3. Right Here

You've probably figured out that Left Right Now Ideas focuses on Marketing 2.0.  We don't do newspaper advertising and we aren't into radio or tv either.  We'll do print - print that will rock your face off - but we just don't advise our clients to have anything to do with the Newspaper (besides staying off the front page in handcuffs).  We'll produce video and audio too, we just prefer to put them in the hands of people who will put them in front of people who will find your message relevant.  There's that word again.  When you start working with us, you are going to be hearing it early and often.

We start most meetings with new clients by conducting a "Marketing 2.0 Audit".  This provides us with an overview of your current processes and marketing efforts and allows us to use them as resources to grow your business.  We feel that it is necessary to be brutally honest during this audit.  By doing this up front, we can all decide if we are a good fit and how we work together.  If we feel that your business wouldn't make a great client or you feel that we aren't the company you'd love leading your marketing efforts then we'll know without wasting each others time.

 

 

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